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Our mission is to reach out to more athletes and fitness enthusiasts with our own developed specialised environment, offering an extended range of services that extend beyond the traditional realms of coaching. We have introduced countless first-timers to the sport whilst assisting many to achieve personal bests, podium finishes and world championship successes, irrespective of their experience and age. We work with athletes from all over New Zealand and Australia, as well as other parts of the world.


As coaches, our commitment is to provide a value add service to the best of our ability and adhere to Sport New Zealand’s Coaches’ Code of Ethics, which includes:

  • Respect the rights, dignity and worth of every individual athlete as a human being

  • Maintain high standards of integrity

  • Be a positive role model for your sport and athletes and act in a way that projects a positive image of coaching

  • Professional responsibilities

  • Make a commitment to providing a quality service to your athletes

  • Provide a safe environment for training and competition

  • Protect your athletes from any form of personal abuse

First established in early 2011 as a social-media platform for information and motivation, and later registered as a New Zealand company on 6 July 2011, Fitness Locker evolved as a provider of coaching services and inspiration to athletes, and health and fitness enthusiasts across New Zealand and Australia. It grew to include coaches from other centres around New Zealand, introducing a vast number of newcomers to the sport of triathlon whilst achieving numerous successes including podium finishes internationally.

In August 2022, Fitness Locker rebranded to Kaitiaki Endurance Sports to better represent our current values and continued love for working with aspiring athletes. Kaitiaki Endurance Sports is Trade Mark pending (application accepted) with the Intellectual Property Office of New Zealand - 1 August 2022.

Kaitiaki Endurance Sports operates under the umbrella of Eitelberg Consulting Limited.

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