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Passion, Experience and Knowledge.





Auckland, New Zealand



A competitive age-group athlete

  • Trail and ultramarathon running

  • Swimrun

  • Sprint to half ironman distance triathlons

  • XTERRA and cross-triathlon

  • Mountain bike stage racing



  • South Africa representative at the ITU World Age Group Championships 2003

  • New Zealand representative at the ITU World Age Group Championships (including team captain on 2 occasions) 2008 to 2016 - 2008 to 

  • XTERRA World Championships 2017

  • Ultra-Trail du Mont Blanc: UTMB - CCC 2023


Ben has multiple years of experience in triathlon and endurance sports coaching, with a keen interest in plant-based nutrition and its relationship with performance and recovery. He has had unique opportunities to shadow world-renowned individual and team coaches, work with a vast range of ability and experienced athletes in achieving their own goals, and deliver training camps, workshops and clinics throughout New Zealand and Australia. Ben continues to achieve success with both beginners and seasoned athletes, tailoring his approach to each individual.


As an athlete, Ben has won numerous provincial and national age-group titles aquathlon, duathlon and triathlon. He has been competing for over 25 years across the various distances of triathlon, both on and off-road, as well as swimrun, trail running, mountain bike stage racing, and more recently, ultramarathon running. Ben has a wealth of experience and knowledge to share with his athletes.


With a diploma in vegan nutrition and numerous collaborations with plant-based health professionals, Ben continues to experience tremendous success in his advocacy for a plant-based lifestyle. These include educational workshops, speaking engagements, and personalised consultations that inspire many to make the shift. Ben is also the co-founder of The Lentil Intervention, a not-for-profit organisation advocacy platform disseminating all aspects of planetary health.

Ben highlights a crucial link between physical activity, immersion in nature and the responsibility of undertaking behavioural changes benefiting the planet. Founder of Sports Gear Revived and Athletes for Naturehis advocacy extends well beyond his 'coaching with a purpose' by collaborating with event organisers and other climate action groups in leading change.


Undertaking a concurrent 20-year-plus career in a very demanding corporate world whilst accommodating a passion for training and competing, Ben knows first-hand that there is no secret formula to balance. It's a constantly moving target that requires delicate management, best achieved through a well-established athlete-coach relationship.


Coaching Achievements

  • National Triathlon and Aquathlon Age Group Champions 

  • ITU World Long Distance Championships Age Group Silver Medalist

  • Ironman 70.3 podium finishes, in New Zealand and abroad

  • Secondary Schools National Mountain Bike Champion 

  • Qualifications to ITU World Championships, XTERRA World Championships, Ironman 70.3 World Championships and ABBOTT World Marathon Championships

  • Guidance to completion of extraordinary endurance events – The Pioneer, Cape Epic, Comrades Marathon, trail ultramarathons, and various Ironman events abroad.



  • Triathlon New Zealand Level 3 Accredited Coach - 2017

  • XTERRA Certified Coach - 2021

  • Cycling New Zealand MTB Accredited Coach - 2012

  • Triathlon New Zealand Certified Open Water Swim Coach - 2012

  • No Exceptions Training Certified Coach (Halberg Disability Sport Foundation) - 2012


  • Stryd Certified Coach - 2023

  • CORE Certified Coach - 2023

  • Foundations in Heart Rate Variability - 2019

  • Vegan Nutritionist Diploma - 2019

  • Sports Nutrition Business Diploma - 2019

  • Certified Carbon Literate - 2023

  • Te Ao Māori for Professionals: Kete 1 - 2022

  • Leading Beyond Sustainability Micro-Credential - 2022

  • Sport for Sustainable Development Micro-Credential - 2021

  • Certified Functional Movement Systems Professional, Level 1 - 2016

  • TRX Suspension Certified Trainer - 2014

  • Trigger Point Performance Therapy Certified Trainer - 2013

  • St John First Aid Level 1 - 2023

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Benjamin Eitleberg
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